Purpose

Answer a high-intent merchant question:

“How do I change the language, text, and wording customers see during order editing?”

This article covers localization, translations, and wording control across the Account Editor widget, emails, cancellation reasons, and upsell flows.

⭐ Why This Matters

Language issues are one of the top causes of merchant confusion and customer drop-off.

Without proper localization:

• Customers see mixed or incorrect languages
• CTA text feels generic or unclear
• Cancellation reasons don’t match store tone
• International shoppers lose trust

Correct localization:

• Improves conversion and retention
• Reduces support tickets (“Can I change this text?”)
• Makes Account Editor feel native to the store

🌍 How Localization Works in Account Editor

Account Editor uses key-based localization, not hardcoded text.

This means:

• Every visible string has a translation key
• You can safely edit text without breaking logic
• Multi-language stores can serve the correct language automatically

Localization applies to:

• Order editing widget
• Upsells
• Cancellation retention
• Error messages
• Button labels
• Customer-facing prompts

🗂️ Localization Settings Overview

Path:

Account Editor Admin → Language & Localization

From here, you can:

• Search and edit text keys
• Customize wording per language
• Match your store’s tone (friendly, premium, B2B)
• Translate cancellation reasons and CTAs

🔍 Editing Language Strings (Key-Based System)

How It Works

Each piece of customer-facing text is mapped to a localization key.

Example:

• btn_confirm_edit
• cr_reason_changed_mind
• upsell_accept_button

You update the value, not the key.

Step-by-Step: Editing Text

1. Open Language & Localization
2. Use the search bar to find relevant keys

(e.g., “cancel”, “button”, “address”)

3. Update the text value
4. Save changes
5. Refresh storefront preview

Best Practices

• Keep text short and clear
• Avoid emojis or excessive punctuation
• Match brand tone across all surfaces
• Don’t remove variables (e.g. {{countdown_timer}})

🌐 Multi-Language Stores (Shopify Markets)

Account Editor automatically detects:

• Customer language
• Storefront language
• Shopify Markets configuration

If multiple languages are enabled:

• The correct language version is shown automatically
• No manual switching is required per order

Multiple language values for the same localization key

📌 Important:

If a translation is missing, Account Editor falls back to the default language.

❌ Cancellation Reasons Localization

Cancellation reasons are fully translatable.

Where to Edit

Search for keys tagged with:

cr

These control:

• Reason labels
• Confirmation prompts
• Retention flow messaging

Example

Default:

“Changed my mind”

Localized:

“Je n’ai plus besoin de cet article”

🧠 Upsells, Buttons & CTA Localization

Buttons and CTAs are often the highest-impact text.

You can localize:

• Upsell accept buttons
• Decline text
• Confirmation messages

Example:

• EN: “Add to my order”
• FR: “Ajouter à ma commande”
• DE: “Zur Bestellung hinzufügen”

🧪 Real Merchant Scenarios

Scenario A — “Widget shows English on French store”

Cause:

French translation keys not filled.

Fix:

Add French values or enable fallback intentionally.

Scenario B — “Cancellation reasons don’t match brand tone”

Cause:

Default generic text used.

Fix:

Rewrite reason values to match store voice.

Scenario C — “Upsell button feels too aggressive”

Cause:

Direct translation from English.

Fix:

Localize intent, not literal wording.

❓ FAQs

Q: Can I fully rewrite all customer-facing text?

Yes. All visible strings are editable.

Q: Will this affect logic or tracking?

No. Only text values change — logic stays intact.

Q: Do I need a translation app?

No. Account Editor handles localization internally.

Q: What happens if I delete a value?

The system falls back to the default language.

⚠️ Common Issues & Fixes

🔗 Related Guides

→ General Settings — Edit Window & Limits

→ Email Notifications Settings

→ Cancellation Retention

→ Upsell Setup & CTAs

✅ Key Takeaway

Localization is not optional for modern Shopify stores.

Proper Language & Localization:

• Improves trust
• Boosts conversion
• Reduces confusion
• Makes Account Editor feel native

Updated on: 23/12/2025