Email Notifications Settings — Post-Edit, Post-Upsell & Cancellation Emails

Purpose

Answer a common, high-intent merchant question:

“How do I control the emails customers and staff receive after order edits, upsells, or cancellations?”

This article explains how Email Notifications work in Account Editor, how they integrate with Shopify, and how to configure them correctly to avoid confusion, duplicate emails, or missing updates.

⭐ Why This Matters

Email notifications are the primary confirmation layer for post-purchase changes.

If email settings are misconfigured:

• Customers think edits didn’t apply
• Upsells look unconfirmed
• Support tickets spike (“I didn’t get an email”)
• Staff miss critical order changes

Proper configuration ensures:

• Customers feel confident about changes
• Staff stays informed
• Notifications match your brand tone
• Shopify and Account Editor stay in sync

📬 How Email Notifications Work in Account Editor

Account Editor does not replace Shopify emails — it works alongside them.

There are two layers involved:

1. Shopify Notifications (system emails)
2. Account Editor Notifications (edit-specific context)

Account Editor sends emails when:

• An order is edited
• A shipping address fails validation (Address Validation Alert)
• An order has a pending payment after an edit
• The time left to edit is running out
• An order is cancelled

These emails explain what changed, not just that something changed.

🗂️ Email Notifications Settings Overview

Path:

Account Editor → Engagements→ Emails

From here, you can:

• Enable or disable customer emails
• Enable staff/internal notifications
• Control which events trigger emails
• Align messaging with Shopify defaults
• Emails can be edited as well according to merchant need

Email Notifications settings panel with toggles

👤 Customer Email Notifications

What Customers Receive

Each customer email is an independent on/off toggle with an "Edit email" link to customize its subject and HTML body (and a template Language). The customer emails are:

• Order edited — emailed whenever they edit an order
• Address Validation Alert — when their shipping address fails validation, so they can fix it
• Payment reminders — about a pending payment after an edit (schedule up to 3)
• Time left to edit — a reminder of how long they have left to edit (schedule up to 3)
• Order cancellation — when they cancel an order

These emails:

• Reference the existing order
• Do not create a new order
• Reflect updated totals (if applicable)

📌 Note: An "Add upsell item" customer email exists in the system but is currently turned off in the product. To message customers about upsell offers after purchase, use the email upsell snippet instead (see Creating Upsell Offers).

Best Practices

• Keep customer emails enabled (recommended)
• Avoid overly technical language
• Ensure subject lines are clear (e.g. “Your order was updated”)

💡 Tip:

Customers trust emails more than on-screen messages — disabling them often increases confusion.

📧 Sender Setup (From Address & DKIM)

Set the address customer emails are sent from under "Send notifications from." You have two options:

• Verified domain sender (Recommended) — send emails from your own verified domain (e.g. yourstore.com) to build trust and reduce the chance of landing in spam. Set it up with the 3-step flow: Add domain → Verify DNS → Add sender (copy the DNS records Account Editor shows you for DKIM).
• Simple email sender — send from a single address without domain verification (quick setup). ⚠️ "Emails sent this way may sometimes land in spam folders."

📌 If the field is left blank, your Shopify store email is used.

🟥 MEDIA NEEDED → IMAGE: Sender setup — Verified domain sender vs Simple email sender, with the Add domain → Verify DNS → Add sender steps and DNS records — add before publishing

🧑‍💼 Staff / Internal Notifications

Staff notifications are optional but powerful.

Turn on "Enable staff email notifications" and add the address(es) that should be notified when customers make changes to their orders.

Use cases:

• Manual review workflows
• Fraud prevention
• High-value order alerts
• COD or special handling orders

📧 Custom-Product Quote Emails

When a customer reorders an order that contains a custom (no-variant) product, Account Editor can't rebuild it automatically — so it sends a quote-request email to the recipients you choose, so your team can prepare a quote.

• Set the recipients under Quote-notification recipients (a single email field).
• If left blank, the quote email falls back to your staff emails, then to the store-owner email.

This is a staff/merchant notification — not a customer-facing approval workflow.

🟥 MEDIA NEEDED → IMAGE: Custom-product quote emails — Quote-notification recipients field — add before publishing

🔄 Relationship with Shopify Notifications

Account Editor respects Shopify’s native notification system.

Important notes:

• Shopify’s “Order updated” email may still fire
• Account Editor emails add context (what changed and why)
• You should not disable Shopify emails unless intentional

📌 Recommendation:

Use Shopify emails for system events

Use Account Editor emails for edit clarity

🧪 Real Merchant Scenarios

Scenario A — “Customer says they didn’t get confirmation”

Cause:

Customer emails disabled in Account Editor.

Fix:

Enable post-edit customer notifications.

Scenario B — “Customer received too many emails”

Cause:

Both Shopify and AE emails firing without alignment.

Fix:

Adjust Shopify notification wording or disable redundant events.

Scenario C — “Team missed an address change”

Cause:

Staff notifications turned off.

Fix:

Enable staff email notifications.

❓ FAQs

Q: Can I edit the email text itself?

Yes — click “Edit email” on any customer email to customize its subject and HTML body (and choose a template language). Broader storefront wording lives in Language & Localization.

Q: Are these emails sent from Shopify or Account Editor?

They are sent by Account Editor — from the sender address you configure (ideally your verified domain) — separate from Shopify’s own order emails.

Q: Will customers receive emails for every small change?

Only for configured events (you control this).

Q: Can I disable emails for cancellations only?

Yes — notifications are event-specific, so you can toggle each email type on or off independently.

⚠️ Common Issues & Fixes

🧠 Advanced Tips

• Pair staff notifications with Shopify Flow for automation
• Use internal emails for high-risk or high-value orders
• Keep customer emails simple and reassuring
• Test by placing a real order before going live

🔗 Related Guides

→ Language & Localization Settings

→ General Settings — Edit Window & Limits

→ Cancellation Retention

→ Upsell FAQs & Troubleshooting

✅ Key Takeaway

Email notifications are not optional — they’re critical to trust.

Well-configured Email Notifications:

• Reduce confusion
• Prevent support tickets
• Improve post-purchase confidence
• Keep staff aligned with customer actions

Updated on: 15/06/2026