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Upsell

Create and manage upsell offers to encourage customers to add extra items after purchase and increase your store’s revenue.

Updated over a week ago

Introduction

The Upsell Offers setting in the Account Editor lets you create special post-purchase offers for your customers. These offers appear after checkout, encouraging buyers to add more items to their order. You can only have one active upsell rule at a time, which ensures customers see a consistent upsell flow.

This is where you access and manage all upsell offers. Simply click the Upsell tab under Engagements to view or create upsell rules.

  • When Enabled: Customers see the upsell offer after completing a purchase.

    They can choose to accept and add the item(s) to their order, boosting your sales.

  • When Disabled: Customers will not be shown any upsell offers after purchase. The rule remains saved and can be reactivated anytime.

How this solves feature-related issues:

If a customer is confused about why their upsell isn’t showing:

  • Check if the rule is Active and toggle is ON.

  • Remember, only one upsell rule can be active at a time.

  • Verify the created/updated timestamps and confirm the latest settings are applied.


Upsell Offers

You can only activate one upsell rule at a time.

If you already have one rule active, you’ll need to deactivate it before creating another. This avoids conflicting or overlapping offers.


Create Upsell

Click Create upsell to set up a new offer. You’ll be guided to enter details such as the product you want to promote and conditions for when it should show up.

Upsell Name

Each upsell must have a unique name for easy identification.

Example: “Discounted Add-on” or “Buy One Get One Deal.”

This helps differentiate between rules if you create and manage multiple offers over time.

Status

Active: The upsell rule is currently running and will show to customers.

Inactive: The upsell rule is saved but not displayed to customers.

Status automatically updates when you toggle the rule on or off.

Toggle Rule

Use this switch to enable or disable the upsell offer without deleting it.

Helpful if you want to pause an offer temporarily without losing its configuration.

Created & Updated Dates

Created: The date and time when the upsell rule was first made.

Updated: The last time any changes were saved.

This helps track when rules were last modified, useful for version control.

Actions (Edit & Delete)

Edit: Change details of your existing upsell (e.g., product, conditions, discount).

Delete: Permanently remove the upsell rule from your account

Sorting Options

You can reorder upsell rules based on when they were created or updated

Useful if you have multiple rules saved and want to quickly locate the latest one.


Create upsell offers to entice customers

When you click Create upsell under the Upsell tab, you’ll be directed to the Create upsell offers to entice customers screen. This is where you set up the details of your upsell rule.

Create upsell offers to entice customers

Field: Enter a unique name for the upsell offer

Example: “Seasonal discount – winter gear” or “Buy more, save more.”

Note: This name is only for your use in the admin panel. Customers will not see this name.

Character limit: 20 characters.

  • When Enabled: The upsell offer becomes active and will show to customers after checkout.

  • When Disabled: The upsell rule exists but will not trigger any offers for customers.

Tip for Merchants

  • Use clear, short names that describe the promotion (e.g., “Holiday Bundle”).

  • This helps you easily identify offers if you create multiple upsells over time.

Set Upsell Conditions

The Set Upsell Conditions feature allows you to control when and to whom upsell offers appear.

By applying conditions like customer segments, cart value, or product collections, you can ensure that only the most relevant customers see the offer.

Conditions work like filters:

  • You can choose if all conditions must match or if any condition is enough.

  • You can add multiple conditions to refine targeting.

  • Options include Customer Segment, Cart Value, and Collection, each with customizable rules.

This ensures your upsell strategy is personalized, effective, and optimized for conversions.

Choose Matching Rule (All vs. Any Condition):

  • You can select All conditions (every condition must be met) or Any condition (just one condition is enough).

  • 🔘 Works like a radio button — only one option can be selected at a time.

    User uploaded image

Customer Segment Condition

This condition allows you to target upsell offers based on customer behavior.

You can select from prebuilt segments in Shopify (e.g., customers who haven’t purchased, email subscribers, abandoned checkouts, etc.).

Example: Show an upsell offer only to repeat buyers to encourage them to spend more.

Operators:

  • is equal to → include specific segment.

  • is not equal to → exclude specific segment.

Segments are managed in Shopify → Customers → Segments, where you can also create custom ones.

Cart Value Condition

This condition lets you trigger upsells depending on the total value of a customer’s cart.

Useful for rewarding high-value carts or encouraging low-value carts to increase order size.

Example:

  • If Cart Value > $50, offer free shipping or a discount on an additional product.

  • If Cart Value < $20, upsell small add-ons to increase total purchase.

Operators :

  • is equal to

  • is not equal to

  • is greater than

  • is less than

This helps increase average order value (AOV) by strategically offering add-ons.

Collection Condition

This condition targets upsell offers based on specific product collections in the cart.

Useful for promoting related items from the same category.

Example:

  • If a customer adds an item from the Winter Gear collection, show an upsell for gloves or scarves.

  • If a customer buys from the Electronics collection, upsell accessories like chargers or cases.

Operators:

  • is equal to → only applies if the product belongs to that collection.

  • is not equal to → exclude specific collections from upsell offers.

Ensures that upsells remain contextual and relevant to the customer’s purchase.

Adding Multiple Conditions

You can add multiple conditions with the Add Condition button.

Example: Show upsell if:

  • Customer segment = “Frequent buyers” AND

  • Cart value > $100.

Select the View for Upsell Widget

This setting allows you to decide how upsell products appear in the storefront – either in a List format or a Carousel.

  • List View: Products are displayed vertically in a simple list. Best when you want to show fewer, highly relevant products. Clean, straightforward design that avoids overwhelming customers.

  • Carousel View: Products are shown in a scrollable horizontal carousel.Allows customers to browse multiple recommendations easily.Ideal when you have many upsell options (e.g., accessories, bundles).

Only one view can be selected at a time (radio button).


The choice impacts user experience and conversion strategy:

  • Use List for simplicity and focus.

  • Use Carousel for variety and engagement.

Choose Upsell Products

The Choose Upsell Products setting allows you to define which products will be displayed to customers as upsell suggestions during checkout. These products act as additional purchase opportunities and only appear if they are not already in the customer’s cart. By carefully selecting upsell items, merchants can encourage higher order values and boost sales with relevant recommendations.

The Choose Upsell Products setting allows you to define which products will be displayed to customers as upsell suggestions during checkout. These products act as additional purchase opportunities and only appear if they are not already in the customer’s cart. By carefully selecting upsell items, merchants can encourage higher order values and boost sales with relevant recommendations.

When you click Select Products, a product selection modal opens.

You can browse your catalog and choose up to 5 products.

Products can be searched using filters such as:

  • Product title

  • Product ID

  • Barcode

  • SKU

This ensures merchants can quickly find and select the most relevant upsell items.

Search & Filter Options: The search bar helps you locate products efficiently. You can apply filters (title, ID, barcode, SKU) to narrow down your search and add the right upsell products without scrolling through the entire catalog.

Selecting Products: Simply tick the checkbox next to the desired products. The selection counter at the bottom shows how many items are chosen (e.g., 0/5 products selected). Once done, click Add to include them in your upsell list.

This ensures that only carefully chosen products appear as upsell suggestions, boosting the chances of customers adding them to their purchase.

Countdown banner

The Countdown Banner lets you display a timer on the upsell widget to create urgency and boost conversions. Customers will see a limited-time offer window, encouraging them to act quickly and increase post-purchase sales.

User uploaded image

  • Enable Countdown Timer

    Toggle the Enable countdown timer option to activate the countdown banner on your upsell widget. Make sure the time duration is set shorter than the order editing time.

    • When enabled, customers will see a countdown clock on their order status page and thank you page.

    • When disabled, no timer will be displayed and the upsell widget will remain without urgency.

  • Timer Duration

    Set the length of time customers have to claim the upsell offer.

    • You can define the countdown (e.g., 60 minutes).

    • Important: The countdown duration must always be shorter than your store’s overall order editing window.

  • Banner Message

    Write the message shown to customers during the countdown.

    • You can include {{countdown_timer}} to dynamically display the remaining time in the banner.

    • Example: “Special offer unlocked! You have {{countdown_timer}} to claim it.”

    This message appears above the upsell product list and updates live as the timer runs.

  • Expiry Message

    Set the message that appears when the timer runs out.

    • Example: “You missed it! This offer is no longer available.”

    • If you leave this field blank, the upsell widget will automatically disappear once the timer expires.

  • Final Customer View

    On the order confirmation page, customers will see the upsell widget with a live countdown timer and your custom banner message.

    • Example: “Special offer unlocked! You have 59m 31s to claim it.”

    This creates urgency and can significantly improve upsell conversions by making offers time-sensitive.

Set Upsell Discounts to Entice Customers

The Upsell Discounts feature allows merchants to apply a discount percentage to upsell products. By offering a discount, you increase the likelihood that customers will add extra items to their cart, leading to higher sales and stronger customer satisfaction.

Encourage customers to add upsell products by applying a percentage discount, boosting conversions and order value.

Discount Input Field:

  • This field lets you define the discount percentage applied to upsell products.

  • Example: Entering 10% means that all selected upsell products will automatically have a 10% discount applied when offered to the customer.

  • The discount is applied only when the product is added through the upsell widget.

This feature helps create compelling offers that make customers feel they’re getting added value, increasing the chances of them completing the purchase.

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