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# Send upsell offers by email

An email offer is a product card you paste into your own email campaigns. Build it under **Upsell → Create offer** with the **Email** placement, copy the snippet, and paste it into your email tool. Customers who click get the product with your discount already applied.

**This one needs theme setup**, unlike every other placement. Read that section before you send anything.

## What this does

Your email tool can show products. What it cannot do is carry a discount through to checkout without the customer typing a code.

This does — the offer and its discount travel with the link.

## Build one

1. Go to **Upsell → Create offer**.
2. Choose **Email** as the placement.
3. Pick your products and write the copy.
4. Choose what the button does:

* **Add to cart and go to checkout** — Straight to checkout — **recommended**
* **Add to cart and go to the cart page** — Into the cart
* **Open the product details page** — To the product page

1. Publish, then select **Get email snippet**.
2. Choose your **Email platform**, check the preview, and **Copy** the HTML.
3. Paste it into your email campaign.

The preview uses sample images. Real emails load your live product images.

## The theme setup

Email offers are the only placement that touches your theme.

1. Turn on the **Email upsell** app embed in your theme.
2. Add the **Email upsell banner** block to your product template.

This shows the discount banner on the product page and applies the discount at checkout. The app gives you buttons to open both.

**Without it the discount will not apply.** Customers arrive at the product and pay full price.

## Good to know

**Editing an offer breaks links already sent.** This is the important one. Saving a change cancels every link in emails already out — customers clicking an old one see an expired page. After any change, copy the new snippet and replace it everywhere you used it.

So: finish the offer, *then* send the campaign. Not the other way round.

**No app block on a page.** Email offers need the theme embed instead, which is why the setup is different.

**Sample images in the preview are normal.** Live emails pull your real product images.

**Add to cart and go to checkout converts best.** Every extra step loses people.

## Troubleshooting

* **Links say the offer expired** — Why: The offer was edited after sending — Fix: Copy the new snippet and replace the old one
* **The discount does not apply** — Why: The theme embed or banner block is missing — Fix: Turn on the embed and add the block
* **No banner on the product page** — Why: The Email upsell banner block is not on the product template — Fix: Add it
* **The snippet will not paste properly** — Why: Your email tool strips HTML — Fix: Use its raw HTML or custom code block
* **Images are wrong in the preview** — Why: Preview uses samples — Fix: Send a test email to check
* **The offer shows to everyone** — Why: Email offers reach whoever you email — Fix: Segment in your email tool

## FAQ

### How is this different from other upsell placements?

Others appear on a page in your store. This is a product card inside your own email campaigns, and it carries the discount through to checkout.

### Why do my links say expired?

The offer was edited after the emails went out. Saving a change cancels the old links. Copy the new snippet and replace it.

### Do I need to change my theme?

Yes, for this placement only. Turn on the Email upsell app embed and add the banner block to your product template.

### Which button action should I use?

**Add to cart and go to checkout.** Fewest steps, best conversion.

### Which email tools work?

Pick your platform when you get the snippet, and paste the HTML into a raw HTML block.

## Related articles

* [Create an upsell offer](/en/article/create-an-upsell-offer-1k6ni5e/)
* [How upsells work](/en/article/how-upsells-work-wtyln7/)
* [Upsells aren't showing](/en/article/upsells-arent-showing-1lmqrth/)
* [Connect Klaviyo](/en/article/connect-klaviyo-1rjua9o/)